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Zus Health project info
Storytelling | Animation | Motion
Challenge:
Explain how the Zus Health platform works in a tangible, relatable way that will resonate across all audiences.
Story:
On the heels of a rebrand, we worked with Zus Health to tell their story in a website experience. As a health tech brand bringing to market a new concept, it was imperative that Zus was clear with their audience while providing tangible examples. As the design lead, I worked with content and UX to tell their story in an engaging way without the usual tech jargon. I worked with a motion designer to animate storyboards and original illustrations for the web and other formats.
Work completed at Tank Design:
Jess Maher, Creative Direction and Design
Katie Cohen, Content Strategy
Owen Warren, Motion and Video
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