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Project info
Branding
Challenge:
Tell the story of regenerative farming and bring a new oat milk product to market in an increasingly crowded marketplace.
Story:
To help tell the story of “crazy good farming practices,” JM Studio created a set of illustrations to be featured on the packaging. The design brief called for illustrations that were fun, friendly and a little edgy. With the rough textures and shapes, these punk rock fruits fit the bill.
Created in collaboration with the talented team at Bear in the Hall
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