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Harvard project info
Site Design | Brand
Challenge:
Completely revamp the Harvard University Housing brand and website and bring it in-line with the Harvard standard of excellence.
Solution:
Our goal was to push HUH away from utility and functionality and into a more “premium” position and expression. Every aspect of the experience aims to build trust and educate prospective tenants. By introducing a new design system and fine-tuning key elements (like the HUH logotype) we established a strong foundation that guided us through the development of every part of the brand experience — from swag and collateral to web and mobile expressions.
Work completed at Tank Design:
Jess Maher, Creative Direction and Design
Carlos Ferriera, Design
Kate D'Anna, UX
Katie Cohen, Content Strategy
Niraj Shah, Development
Sam Paulsen, Account Lead
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