Work
About
hello@jessmaher.com
LinkedIn
Good Egg project info
Branding
Challenge:
Separate a sub-brand from it’s parent company.
Story:
Good Egg (formerly Foley Transportation) had grown from the roots of a trucking company with a not-so-great reputation in the industry. The task was to rename and rebrand the background screening branch, elevate the look and feel and completely separate it from the parent company.
The visual strategy was built on top of the tagline “when character matters,” so naturally, we showcased photography of people sharing emotion and candid moments. It was paired with playful patterns derived from the logo and bold colors that lent themselves to exciting combinations, incongraphy and custom emoticons.
To debut the new brand, a digital campaign was created to showcase Good Egg’s biggest differentiator “the screening continuum” a service that allows employers to recruit, screen, and manage employee compliance all in one platform.
Work completed at Tank Design:
David Weik, Creative Direction
Jessica Maher, Design Direction
Brittany Janeczyk, Design
Dave Wells, Naming
Nathaniel Brewster, Copywriting
Say 👋
Hello@jessmaher.com
Connect on LinkedIn
