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CMO project info
Experience Design | Data Viz
Challenge:
Bring data to life through an interactive experience.
Solution:
Every year, a global consulting firm publishes their marketing trends for the marketing community. Historically, they didn’t have a lot of success with the level of interaction and they were seeking to deliver a more usable and tangible solution. The team and I worked with them to create the content strategy, UX/UI and custom data viz. The look and feel was applied across promotional assets and powerpoint. On the development side, we created a custom charting library that allowed the user to interact with the data and download snapshots of filtered data. This made the tool much more relevant for the user.
Work completed at Tank Design:
Jess Maher, Creative Direction and Design
Meghan Spillane, Design
Kate D'Anna, UX
Niraj Shah, Development
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