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Callminer project info
Brand | Video
Challenge:
Unlock growth for a a B2B technology company by transforming and communicating it’s key value props.
Story:
JM Studio worked with Callminer, the world's most foremost conversation analytics platform to completely overhaul of their dated, legacy design system. The design strategy was built around a dynamic mark that could move and change depending on the context—a concept that stemmed from their key value prop, creating business change through a deeper understanding of human interactions.
The team created a new mark, visual identity, brand messaging, photo library and a system of icons, graphical expressions and color. That system was applied to brand launch materials, business suite materials, video and more.
Work completed at Tank Design.
Jess Maher, creative direction and design
Chloe Spillane, design
Daniel Pelligrini, messaging and copywriting
Owen Warren, Motion
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