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Project info
Interactive Design | Storytelling
Challenge:
Show how Avaya’s products and offerings create customer value.
Story:
This type of project has been known by various names—infographic, topology, marketecture, among others. Essentially, the objective was to craft a compelling visual that highlights Avaya’s core value proposition: “Innovation Without Disruption.” The concept is straightforward—rather than requiring businesses to abandon their existing infrastructure and workflows, Avaya enhances them with AI, cloud, and hybrid solutions. Our approach was to develop an interactive graphic that starts with customer pain points and visually maps out the innovative solutions that drive tangible business outcomes. At a glance, the viewer might perceive an engine, symbolizing business growth and acceleration.
Created in collaboration with the talented team at Bear in the Hall
HOW AVAYA DOES INNOVATION WITHOUT DISRUPTION
BUSINESS GOALS:
Enhance customer autonomy and efficiency in issue resolution
Deliver personalized, high-quality customer support
Ensure consistent customer experience across all channels
Foster a collaborative and efficient work environment
Empower agents with tools and information for better service
Extending contextual interactions powered by Al
Leverage customer data for strategic insights
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